The Business Model Canvas (BMC) is one of the most successful business modeling tools. BMC can be used by groups as a common language for better strategic conversations or individually as a tool for structuring your thinking. The structure of the BMC is based on nine standard building blocks. The BMC categorizes the processes and internal activities of a business into 9 separate categories, each of which represents a building block in the creation of the product or service. These building blocks can be structured through the main themes of the business model dimensions: value proposition (value proposition), architecture of the relationship between the business and its exchange partners (Customer Department, Channels, Customer Relationships and Key Partners), key activities and key resources and financial aspects (revenue stream and structure).